’02

Kevin McFall
MBA/TM ’02

Founder and President, Red Clay Digital; CEO, AMightyRiver.com
Chicago, IL

At the online professional networking site AMightyRiver.com, McFall works to give African American professionals—and people of all backgrounds—the chance to connect and search for job opportunities with organizations that value diversity.

EARLY ADOPTER
My first interaction with social media was in 2003 when LinkedIn was launched.

VIRTUAL BRIDGE
The best thing about social media is the empowerment of individuals to build varied communities in a peer-to-peer manner that follow their natural social tendencies.

DOUBLE-EDGED SWORD
Sometimes the worst thing about social media is that the velocity of information can foster the feeling of being overwhelmed and unable to filter and consume what is most relevant.

SOCIAL MEDIA IN ONE WORD
Galvanizing.