The Entrepreneurship Issue
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Entrepreneurship must-reads and online resources.

 

By Paula Boon


BOOKS

1. Trump University Entrepreneurship 101: How to Turn Your Idea into a Money Machine
By Michael E. Gordon
This inspiring, comprehensive guide to starting your own business guides you from the initial stages to expansion. The new edition also has tips on social networking and how to succeed during a recession.

2. The Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors and Policy Makers Live
By Scott A. Shane
Debunking popular myths about entrepreneurship, the author draws from extensive research to describe things such as which factors really lead to success in business and which are likely to result in failure.

3. The Toilet Paper Entrepreneur: The Tell-it-like-it-is Guide to Cleaning up in Business, Even if You Are at the End of Your Roll
By Mike Michalowicz
This hilarious, fast-moving book by the founder of three multi-million-dollar companies is packed with tips to help you launch, manage and expand your business.

4. The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business
By Susan Urquhart-Brown
Useful to experienced entrepreneurs and newcomers alike, this book offers hard-earned wisdom on topics such as "10 Simple Ways to Get Referrals" and "How to Avoid the Seven Biggest Pitfalls in Business."

5. How to Change the World: Social Entrepreneurs and the Power of New Ideas
By David Bornstein
This book, now published in 20 countries, has been described as the Bible for social entrepreneurship. It offers inspiring stories about people around the world whose innovative solutions change lives.

6. One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others do the Work
By Stephen Key
A highly successful entrepreneur, Key has taught thousands of students how to license a creative idea to a company and make a good income without having to worry about things like R&D, production and marketing.

The Entrepreneurship Issue
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BOOKS

7. A Deliberate Pause: Entrepreneurship and its Moment in Human Progress
By Larry Robertson
This book argues that the key to success is to pause and look for patterns others miss. The author demonstrates how the deliberate pause can improve your business and even change your life.

8. The Tao of Entrepreneurship: 52 Lessons in Applying Spiritual Principles to Business Ownership
By Marcia Bench
This book by a veteran coach, consultant, speaker and writer helps entrepreneurs incorporate their life purpose into their businesses. In other words, it’s about working with your heart and not just with your head.

MAGAZINES

1. Entrepreneur
Offers inspiration and information to business owners on subjects such as management, marketing, trends, technology and strategy.

2. Fast Company
With a focus on innovation, design and sustainability, this magazine features articles about creative pioneers whose work is shaping the world.

3. Inc.
Provides analysis of the business world for owners and CEOs of small-to-midsize businesses. Examples of successes and failures in real-life organizations help business leaders keep ahead of the curve.

4. Success Magazine
Subtitled "What Achievers Read," this magazine aims to guide and inspire business people to lead lives that are truly successful. It contains articles on subjects such as self improvement, motivation, personal development and leadership.

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MAGAZINES

5. Fortune
Famous for its annual Fortune 500 feature, this magazine is a classic for anyone interested in business and economic news from around the world.

MAGAZINE ARTICLES
6. The Economist, March 12, 2009
“The United States of Entrepreneurs”

An exploration of the reasons behind America’s strong entrepreneurial spirit, and a description of some of the threats to entrepreneurialism that exist.

7. Inc, July 6, 2010
“Revitalizing the American Dream” by Adam Bluestein and Amy Barrett

Drawing on the expertise of entrepreneurs, economists, politicians, academics and policy makers, the authors present a plan for ensuring more American startups, and therefore more products, services and jobs.

ONLINE RESOURCES
8. Blogtrepreneur:
www.blogtrepreneur.com
Highly successful brothers Matthew and Adam Toren provide reviews, interviews and advice for achieving excellence in business.

9. Erica.Biz:
www.erica.biz
Erica Douglass, who sold her online business for more than $1 million at age 26, shares tips for launching a business and ensuring its success.

10. Small Business Trends:
www.smallbiztrends.com
This award-winning online publication combs through information about the small business market from a variety of websites and information feeds to find the most useful and interesting resources for readers.

11. YouTube: Entrepreneurs Can Change the World (2:20)
www.youtube.com/watch? v=T6MhAwQ64c0
A dose of inspiration for entrepreneurs of all stripes.

Paula Boon is a freelance researcher, writer and editor whose work has appeared in publications in the United States and Canada.

 

 

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PHOENIX FOCUS | November/December 2011 | The Entrepreneurship Issue

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Features


How to score clients:
Tips from former New England Patriots CMO


A tale of two entrepreneurs


On the cover: Living the American Dream
Atour Eyvazian, MBA ’00

In this issue

Your Career

Alumni Profiles

Melanie Benson Strick: The big idea catalyst

Jon Bullinger: A spirited venture

Sarah Kalicki-Nakamura

Cindy Sakai

The Buzz

Local alumni chapters

Published by alumni

Recognition

 

 

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Campus news: Community Service Award Winners

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Everyone has a story to tell

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Leadership Circle

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